Marketing is an ongoing business process that consists of four distinct stages; analysis, planning, implementation and control. An understanding of the basic fundamentals of marketing is important if your international marketing activities are to be successful.
If a competitive advantage is found during the analysis stage, the marketing process moves on to the planning stage. Planning involves creating strategies that you can implement to achieve results in your target market. You should consider both your short term strategies and long term goals in the planning stage, paying particular attention to comparing the risks with the potential the Marketing Process rewards.
Once you have developed a clearly defined marketing plan, you can begin the implementation phase. The success or failure of the implementation stage depends almost entirely on the work you have done in the analysis and planning stages. If your plans are realistic, well thought out and based on sound analysis, the implementation stage should result in success for your business. It is important to remain focused on your target objectives during the implementation stage and be prepared to adapt your plans to suit changing conditions.
These basic principles of marketing apply to all markets around the world. However, you must adapt your strategies to suit the market in which you are trying to enter or compete within to reflect the specific circumstances.